Thinking out loud on AI, systems, and the businesses that use them.
Practical writing from a studio that ships websites, software, and automations. No slop, no hype.
Notes on AI, systems, and conversion.
Practical notes on AI search, conversion, and the systems behind businesses that ship. Filter by topic or search to find what you need.
7 Shopify Conversion Fixes That Actually Move Revenue
Most stores leak revenue on product pages, checkout friction, and post-purchase silence. Here are the seven fixes we apply first on every Shopify engagement.
Read articleCRM Automation for Clinics Without Hiring More Front-Desk Staff
Clinics do not need a bigger front desk. They need booking, intake, reminders, and follow-up wired so no patient inquiry waits until someone has time.
Read articleSanity CMS for Marketing Teams Who Hate Developer Tickets
Your marketing team should not open a ticket to change a headline. Here is how we structure Sanity so editors move fast without breaking the site.
Read articleThe 5-Minute Audit That Reveals Where Your Business Is Leaking Revenue
Most businesses lose more to slow follow-up than to any marketing problem. Here is a five-minute check that shows you where.
Read articleWhy Your Website Is Losing You Clients (And It's Not What You Think)
It is rarely the design. It is the absence of a single clear action and a system to capture the people who take it.
Read articleWhen to Rebuild Your Site vs Migrate What You Have
Not every underperforming website needs a full rebuild. Here is how we decide between migration, refactor, and starting fresh.
Read article6 articles
Most businesses need a website first. If you need something more specific, like a client portal, a booking flow with custom logic, or an internal dashboard, that is where custom software comes in. We will tell you which one makes sense on the first call.
Yes. We connect to most CRMs, calendars, booking platforms, and form tools. If you are already using HubSpot, GoHighLevel, Calendly, Stripe, or something else, we work around it rather than replacing everything.
Not always. Sometimes the right move is to improve what you already have. Other times it makes more sense to rebuild, migrate, or replace a messy setup. We look at what you have before recommending anything.
Probably not. For most businesses, a fast responsive website handles everything a mobile app would, without the cost or the App Store approval process. If you do need a native app, we build in React Native.
We price per project, not per hour. After the first call, you get a fixed-price proposal with a clear scope. No surprises mid-project.
Yes. You own the code, the design, the domain, and all the accounts. We do not lock you into anything.
Yes. We have a monthly support plan for updates, fixes, monitoring, and new additions. Details are in the proposal.
Zed M.
Founder, ZedNova Studios (Zed is short for Zlatko, my full name)
Zlatko is a designer, developer, and product builder with 10+ years of experience shipping websites, software, ecommerce stores, automations, and digital products.
He has completed 120+ projects for clients across the United States, Europe, and other global markets.
His work covers design, frontend and backend development, CMS setup, ecommerce, dashboards, client portals, automations, and AI tools that connect the moving parts of a business.
He has published components on the Framer Marketplace used by more than 1,500 creators and works across Framer, Webflow, Shopify, WordPress, Sanity, Next.js, Make, n8n, and modern AI-assisted development tools.
“Most agencies sell the idea of better systems. We build the websites, software, and automations that actually run them.”
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Ready to start your next website or automation project?
Tell us what you need and we will scope it out on the first call. Whether it is a new site, a Shopify store, a booking flow, or a migration, we have done it before.
