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ZedNova
Custom In-House Software

Custom In-House Software for SMBs

Custom client portals, staff dashboards, booking systems, and internal workflow tools built for SMB teams that have outgrown spreadsheets and email threads. We connect your existing stack, design views your team actually uses, and ship software you own.

Start this serviceMVP in 2–3 business days · iterate & maintain after launch
Custom In-House Software for SMBs

Trusted by teams across the US

  • Common Crawl
  • Stitch3D
  • Dynamite Garage
  • Vault Apps
  • Dana Yao
  • EGC NYC
Our approach

Choose the part of the business that needs a better website, internal tool, or automated workflow. We build full-stack web products, custom software, and AI automations that connect the full funnel.

yourbusiness.com
Fast
Secure
Scalable
Ava
Theo

Lead-gen websites

We build the website

Fast, clear websites that explain your offer, rank on Google and AI search, and turn visitors into calls, forms, and bookings.

New lead
Route
Email
SMS
Booked
New leadRoutingEmailSMSBooked
Appointment booked

CRM & follow-up

We connect your follow-up

Every form, call, and booking request gets captured, assigned, followed up with by email and SMS, and tracked until it becomes a booked call or customer.

AI Assistant
Hi! Need help booking a visit?
Yes, Friday afternoon
Got it, you’re booked for Friday at 2:00 PM.
Appointment booked
Ask anything…

AI receptionists

We add AI where it saves time

AI voice and chat assistants that answer calls, qualify leads, book appointments, and text back missed calls before they call your competitor.

These are the reasons your team is still running on spreadsheets

Numbers live in five different tools

Numbers live in five different tools

Tab-switching replaces decision-making

CRM, ads, analytics, and spreadsheets each tell part of the story. Leadership spends meetings reconciling sources instead of acting on what the data says.

Reports are always a week old

Reports are always a week old

You decide today on last Tuesday's numbers

Manual exports and copy-paste dashboards mean metrics lag reality. By the time a drop shows up in a report, you have already spent on the wrong thing.

Spreadsheets nobody trusts

Spreadsheets nobody trusts

One typo breaks the entire leadership view

Critical KPIs live in fragile sheets maintained by one person. When they are out or the formula breaks, the business flies blind until someone rebuilds it.

No alerts when metrics move

No alerts when metrics move

Problems surface in hindsight, not in time to fix them

Spend spikes, lead volume drops, and conversion falls, but nobody notices until month-end. Without threshold alerts, small issues become expensive surprises.

Teams build one-off reports

Teams build one-off reports

Every manager maintains their own version of the truth

Department heads export their own numbers because the central view does not exist or does not match their workflow. Fragmentation kills alignment.

Data pipeline breaks silently

Data pipeline breaks silently

Integrations stop syncing and dashboards lie quietly

A broken API connection or expired token can freeze a metric for days. Without monitoring, you make confident decisions on stale or empty data.

Custom Software Capabilities

Scope. Build. Own.

We map your workflows, connect your existing tools, and ship portals, dashboards, and internal apps your team actually uses.

Custom Web App Development

Simple web apps on Next.js for workflows, records, and tools your team uses every day.

Client Portal Development

Login portals where clients check project status, upload files, and get updates without emailing you.

Patient Portal Development

Secure portals for patients to book visits, complete intake forms, and view their appointment info.

Internal Dashboard Development

Staff dashboards that replace spreadsheets and show live business numbers at a glance.

Booking System Development

Online scheduling with confirmations, reminders, intake forms, and calendar sync built in.

Admin Panel Development

Back-office panels to manage users, records, orders, content, and settings.

Form & Intake Systems

Custom forms wired to CRM, email, SMS, and follow-up sequences triggered on submission.

CRM & Lead Tracking Tools

Simple CRM views for leads, deals, tasks, notes, and pipeline status.

Document Upload Portals

Secure upload, review, and approval flows for files from clients or staff.

Membership & Subscription Portals

Member login, billing access, and gated content for paid users and subscribers.

Why ZedNova

Values we bring to every engagement

How we work on every engagement. Speed, outcomes, and one team accountable for the full stack.

01

Speed that compounds

We deliver fast and iterate on real traffic. MVPs go live in days, not months, so you start generating results while competitors are still planning.

02

Outcomes over aesthetics

We build for leads, calls, bookings, revenue, traffic, views, and clicks. Design earns its place when it moves a metric you can track.

03

Human-centered, AI enhanced

Experts in their fields use AI to deliver senior-level work 50 to 100 times faster. You get judgment and quality at startup speed, not generic automation.

04

One team, full stack

Website, CRM, automations, and AI wired by one team that owns the outcome. No handoffs and no blame between vendors when something breaks.

Audit the sources

We inventory every tool that holds a number you care about.

  • KPI workshop
  • Source system audit
  • Data quality review
  • MVP metric shortlist

Build the pipeline

Data flows automatically from each source into one place.

  • Data pipeline for MVP metrics
  • Daily refresh schedule
  • Error handling and alerts
  • Source connection documentation

Design the view

The metrics that drive decisions, front and center, nothing else.

  • Executive dashboard design
  • Mobile-friendly owner view
  • Role-based access setup
  • Dashboard walkthrough recording

Refresh and alert

Daily refresh plus alerts when a number crosses a threshold.

  • Threshold alerts on key metrics
  • Missing-data flags
  • Phase-2 metrics roadmap
  • Handoff and training session
What the people have to say

Real reviews from real clients

All reviews are sourced from Contra, Fiverr, Upwork, and LinkedIn. You can verify every one of them on those platforms.

4.9 average rating

Verified on Upwork, Fiverr, LinkedIn, Google, Contra, and other platforms.

Something I was struggling with for months, he solved in a few days. He knows how to operate the backend, he understands code and connections. He's a lifesaver. I'll 100% be working with him as I continue building my tech business. You can't lose with ZedNova.

Meesha Lewis

Meesha Lewis

CEO & Founder at ManeXperience · Verified on Direct

Working with ZedNova was exceptional from start to finish. The speed, the depth of knowledge, the process, all of it. He sent a detailed walkthrough video addressing every question I had, which I can refer back to for future updates. Highly recommend for any Webflow or Framer work.

Minka Djurasevic

Minka Djurasevic

Senior Graphic Designer · Verified on Direct

He did a great job creating our press sites and delivered a professional, well-structured result. Communication was smooth throughout. Highly recommended and we would happily work with him again.

Hintsteiner Group GmbH

Hintsteiner Group GmbH

Austria · Verified on Direct

I didn't think it was possible but he took our site from a 43 to a 96 on Lighthouse for page speed. Will definitely be a repeat customer.

Lance Parth

Lance Parth

Triton Sensors · Verified on Direct

He made a new website for my clinic that looks professional and streamlined. He was communicative and transparent when anything came up. I would definitely use him again.

Dr. Farhan Abdullah

Dr. Farhan Abdullah

CEO at Magnolia Functional Wellness · Verified on Direct

He improved PageSpeed, rebuilt a problematic popup natively in Webflow, and refined the mobile experience so the site is much smoother. Communication was clear and professional throughout. I would happily work with him again.

Sagel

Sagel

Yoga and Meditation with Sagel · Verified on Direct

ZedNova is the real deal. Not just some guy who learned Framer. A real web developer who builds professional components, structure, and websites. He knocked it out of the park on an insane deadline with a heavily animated and polished build. He's my go-to now.

Adam

Adam

Polyform Studio · Verified on Direct

The best web developer you could ever ask for. He did an amazing job with our website and we will absolutely be working with him on future projects. Highly recommend for any high-end website needs.

Alexander Karima

Alexander Karima

Co-founder at Mavesta Media · Verified on Direct

Always fast and responsive and delivers high-quality work. Will definitely come back again if I need anything Webflow.

Dana Yao

Dana Yao

Senior Product Designer at Visa Inc. · Verified on Direct

Very experienced, communicates clearly, and works fast without dropping quality. I'll definitely be back and will refer close friends to him.

Astral Labs Agency

Astral Labs Agency

Independent Employer · Verified on Direct

Extremely professional, proficient, and articulate. He met our tight deadline and was patient with every change request. Looking forward to working with him again.

Matthew John S

Matthew John S

CEO at Gsshades · Verified on Direct

Excellent communicator, very responsive, and proactively thought through how to get the most out of my website and setup. He is a gem.

Desiree Kolman

Desiree Kolman

Personal Website Build · Verified on Direct

Extraordinarily adept, efficient, and high quality. Would highly recommend for your Webflow needs.

Nick Maciel

Nick Maciel

Founder at Cadversity · Verified on Direct

Hard-working, proactive, excellent communication, and a sharp eye for detail. We had a short turnaround and a broad range of tasks. He delivered on all of it. Thank you for the exceptional work.

Thom Vaughan

Thom Vaughan

Manager at Common Crawl · Verified on Direct

He helped spin up our website in less than two days and responded within minutes to every request. I've worked with him twice now and he completely exceeded expectations both times.

Marina Paganessi

Marina Paganessi

Co-Founder at Focus&Film · Verified on Direct

ZedNova was a dream to work with and we would 100% work with him again.

Dominique De Leon

Dominique De Leon

Independent Employer · Verified on Direct

Great job. Did a full overhaul of our entire site and moved us off Squarespace to Webflow. Very collaborative and consultative throughout.

Seth Meritt

Seth Meritt

CEO at Welby Health · Verified on Direct

His knowledge of Webflow and web development is tremendous. Very committed to making sure everything works before delivery. I will keep using ZedNova and cannot recommend him enough.

Zach Garti

Zach Garti

Founder of Pareidolia · Verified on Direct

Our website now speaks to our audience, inspires action, and transmits the energy of our work with young founders. His ability to run multiple objectives in parallel allowed us to build something top-notch.

Filip Sasic

Filip Sasic

CEO & Founder at EGC · Verified on Direct

His communication is exceptional. Clear, prompt, and always professional. He truly understands what the client needs and goes above and beyond to make it happen.

Jordan W. Bryant

Jordan W. Bryant

Chair & CEO at Vault Apps · Verified on Direct

He worked diligently under a deadline, gave incredible insights, and brought massive value to the project on his own. Best web person I've worked with on this platform, by far.

Marshall Wilkinson

Marshall Wilkinson

CEO, Construct · Verified on Direct

He did a great job and completed the website very quickly. Excellent designer and good communicator.

Jeremy Brown

Jeremy Brown

CEO at Karihub · Verified on Direct

Our front desk finally has room to breathe, and the reviews keep coming in on their own. New patients tell us they found us on Google now.

PO

Practice Owner

Practice Owner · Verified on Direct

We stopped losing jobs to voicemail in the first week. The system books appointments while my guys are on the roof. It paid for itself almost immediately.

OM

Operations Manager

Operations Manager · Verified on Direct

We answer leads in seconds now instead of hours. That single change is the difference between signing a case and reading about it on a competitor's site.

MP

Managing Partner

Managing Partner · Verified on Direct

ZedNova built us an outbound engine that books demos without us hiring a single SDR. It runs whether we're paying attention or not.

F

Founder

Founder · Verified on Direct

Next step

Ready to put this system to work?

Tell us about your business. We will scope custom in-house software for smbs on the discovery call.

Or email zlatko@zednova.studio. We reply within 24 hours.

  • Texas LLC
  • 120+ projects
  • 10+ years shipping products
  • Senior-led

Common sources include HubSpot, GoHighLevel, Google Analytics, Google Ads, Meta Ads, Stripe, and spreadsheets. We audit your stack first and connect what matters for your KPIs.

Both. Looker Studio is faster for standard reporting. Custom Next.js dashboards make sense when you need auth, client-facing portals, or workflows inside the view.

Most MVP dashboards refresh daily. Near-real-time pipelines are available in phase two if you need live operational views.

Yes. We can ship role-based portals so clients see their data only, while internal teams see the full operational view.

A KPI workshop, source audit, pipeline for 6–8 core metrics, one executive dashboard, mobile-friendly access, and threshold alerts on key drops.

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